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Lelle Lutts

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In a nutshell, Lelle Lutts's job as marketing manager at Boston's Hard Rock Café is to keep the venue relevant on a musical level -- and she certainly has the expertise to do it, considering she worked in the music industry (for labels including Maverick and Def Jam) for a decade before coming on board. Lutts books anywhere from eight to 16 events in the venue's Cavern Club every month; she's brought in acts like Dublin's Paddy Casey and local heavyweights Bang Camaro. Lutts is also helping the Hard Rock shed its touristy reputation, catering instead to the tastes of local-music aficionados. As for her inclusion in this issue? "Player? Maybe," she says in an e-mail. "Busy? Definitely."

[Photo by Tim Gray]

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