5 Courses with Donald Wiest, Esq., president and chairman of the board of the Boston Public Market Association
Call it the locavore’s
dilemma, Boston-style. Imagine it’s January. You’re thinking about what’s for
dinner, or you’re looking for a diversion that involves food, fun, and the
American Way. You have a choice: shopping at an indoor, year-round farmer’s
market, a treasured oasis of in-season edibles — cheeses, meats, fish, fresh flowers, jams, and fresh
breads and pastries, everything that can be coaxed from land and sea by farmers
and food artisans in New England — or going to the supermarket. Well, not so fast. While
Boston is steadily gaining ground on such foodie hubs as New York and San
Francisco, we still don’t have a permanent, indoor public market. In cities
where they exist — San
Francisco, Toronto, Vancouver, Philadelphia, Washington, D.C., and others — they become magnets for tourists and locals,
supporting family farms and generating millions in revenue. But we almost have
one! Last year, Governor Patrick signed a bill authorizing $10 million to build
a public market on property near the Big Dig. The problem is he hasn’t signed
the check. What’s the story? With visions of local goat cheeses dancing in our
heads, we chatted with real estate attorney Donald Wiest, the volunteer
president and chairman of the board for the Boston Public Market Association.
Why is a public market important? First of all, public markets make people happy. Think
of people shopping for their groceries at a public market versus going to Stop
& Shop. You get to meet the people who actually produce your food, queue up
with the local chefs. It’s fun for people who like food. Secondly, think of it
as a way for the city people who live in and around Boston to support the
farmers who live in rural Massachusetts, so they can afford to produce food
grown in Massachusetts. The farmers are in the rural parts of the state, but
the money is in Boston. It’s a huge untapped market with a real economic
impact.
What’s the problem? If the bill was
already signed... It’s a tough time for the governor to spend $10 million
on something new. But he should. Here’s an argument: the Museum of Fine Arts
gets about one million visitors a year; the public market in Philadelphia,
Reading Terminal, gets 5.6 million visits a year. It should become one of the
top attractions in the city.
Where exactly is it supposed to be? That’s the hard part. In a city like Boston, getting
the parcel of land is difficult since almost every building is either spoken
for or developed. There are two sites near the Greenway, parcel 7 and parcel 9
— a stone’s throw from each other. I like parcel 7. It’s owned by the Turnpike
Authority, a building that houses air intake for the highway, built as part of
the Big Dig. Right now, it’s wind whistling through empty offices. If the money
gets authorized, it’s a site that could be up and running within a year.
Why are you so invested in the Boston
Public Market? I live in the city, and
I work in the city. I’m a foodie and I like to cook. And if we had a public
market, I’d be there shopping, drinking, socializing, and eating, every week.
Before I went into private practice, I worked for five years at the BRA, the
Boston Redevelopment Authority, and I understand the ins and outs of getting an
urban project approved.
Is there anything readers can do to
speed it along? I think it would be a
great idea if everyone wrote a letter to the governor letting him know how much
public support there is for a public market. Plus, I think if enough
high-profile people in the food business got themselves organized, the
governor, a foodie himself, would love to preside over a ribbon-cutting
ceremony. Not a bad goodwill PR gesture in a tough re-election campaign. Kind
of a nice visual, don’t you think?
For more information, visit
www.bostonpublicmarket.org.