We always knew Boston was wicked smaht, but a couple of new stores have added some pure jeanius to our shopping options. True Religion Brand Jeans (119 Newbury Street, Boston, 617.585.3050) brought their hot bottoms to Boston with the opening of their first New England shop last month. The store features 1984 square feet filled with women’s signature denim, men’s sportswear, accessories, and even a children’s collection. Meanwhile, the intimate feeling of Pure Blu Jeans (1309 Beacon Street, Brookline, 617.566.0800) is a nice alternative to department-store denim shopping, and the friendly sales staff helps you choose that perfectly booty-defining pair from brands including Habitual, J Brand, and Chip & Pepper. With these well-stocked shops now in our retail regimen, we have another excuse to be total smart asses.
