Malcolm Gladwell had us at The Tipping Point: How Little Things Can Make a Big Difference. We love staying on top of the latest trends, but he took the sport of trend-spotting to a level of social science that makes more sense than the revival of neon. When he wrote Blink: The Power of Thinking Without Thinking, the New Yorker scribe secured his reputation as someone who’s equal parts intellectual Young Turk and screwball wit. Fast Company put it best when the magazine proclaimed him “a rock star, a spiritual leader, a stud.” Now the Harvard Book Store is bringing him to town to discuss his latest volume, Outliers: The Story of Success. He’ll speak at the First Parish Church (3 Church Street, Cambridge) tonight at 7 p.m. Tickets are $5 and available in person or by phone at the Harvard Book Store (1256 Mass Ave, Cambridge, 617.661.1515). Blink and you’ll miss it.
