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Umi oh my

Your loyal locks deserve a break. They’ve stuck with you through countless frying blow-drys, years of traumatic straightening sessions, and even that one summer when you decided to endure three hours of bleaching only to find out that blondes really don’t have more fun. Treat your tresses to the high-end fix they’ve earned with two new products from Umi Salon (75 Newbury Street, Boston, 617.247.0770). The local hub of good hair days has garnered widespread recognition for its line of products that launched in 2007. Free of colorants and needless detergents, the formulations are brimming with the kind of good stuff you won’t find on the shelves of your corner drugstore. And with the two new hair delights that debuted in late June, ladies hoping to look perfectly coiffed can have all their hair prayers answered. Craving the to-die-for texture your locks only get after a day submerged in the sea — just sans le sand, le seaweed, and le smell? Try the new Umi Foam ($27.50), made with Dead Sea salt water and rich botanicals for pumping up your volume, plus apple, lemon, and green tea extracts to help you get that healthy shine. Kick your now-voluminous look up a notch with Umi Finish ($21.50/2 oz, $33.50/4 oz), an ultra-lightweight finishing mist that will polish off your locks without cramping your super-sized style. Find both new additions at the salon or at www.umisite.com. Your hair is starved for some high-end attention — it’s high time you let it feed.

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