You may never wear concealer, tweeze your eyebrows, or indulge in a pedicure, but at the very least, you, our male readers, seem to have grasped the most basic tenet of dude grooming: the idea that smelling nice dramatically increases your chances of getting laid. Zegna Colonia ($50/2.6 oz, $70/4.2 oz), the luxe Italian fashion line’s firstever cologne, takes that concept to a whole new level — a few spritzes, and you might as well be Casanova. Enhanced with Mediterranean-inspired notes of neroli, bergamot, iris, and cardamom, the scent maintains its guy cred with notes of musk and cedar. You’ll find it on local shelves at Zegna (39 Newbury Street, Boston, 617.424.9300) this July. And for those who tend to overdo it on the cologne front, the folks at Zenga have come to the rescue with a few smell-good alternatives: an aftershave ($44), a hair and body wash ($24), and a deodorant ($20). This way, you’ll be sure to overpower us with just your charm, not your scent.
