“As soon as Tra Tutti was a twinkle in my eye, I started
looking for stuff,” says Ashley Judge, founder of socially conscious and fashion-forward
consignment site Tra Tutti
(www.tratutti.com). “It’s a real collection of a million different places — friends,
family, stylists who were supportive of this idea, a lot of bargain shopping.”
Tra Tutti, loosely translated as “among all” in what South Shore
native Judge admits is her very bad Italian, is just that — an online shop where
there’s something for everyone, from Tory Burch and Juicy Couture to Rebecca
Taylor and Chanel. A place for stylish women who want to look good while doing
good, it offers “couture with a conscience,” as its slogan suggests.
The inspiration behind Tra Tutti came from Judge’s love for
fashion and her desire to do more philanthropic work. But, as she says, she’s
not an heiress. So while working in the non-profit sector, Judge found a way to
fuse her passion for fashion with charity work while keeping an eco-conscious
slant. “What I really love the most is fashion, but for as much as I love
fashion, I love a great bargain. Like everybody these days, I’m concerned about
the environment. [Tra Tutti] is an opportunity to marry all these things.”
Tra Tutti’s collection is hand-picked, well-edited, and rife with
designer labels. Who says you can’t have Chloe in a crappy economy? Sure, some
of the prices are a bit steep (think skirts for around $300), but you’re
getting lots of bang for your recession-pummeled buck: consignment shopping is
good for the environment, good for your conscience, and good for local
charities. Plus, Judge gives consigners the market-comparable 40 percent of the
cost of what they sell, keeps 40 percent, and donates the remaining 20 percent.
So once you’ve thrown a slew of Kate Spade, D&G, and Diane von Furstenberg
into your cyber shopping cart and are ready to check out, choose from a handful
of local nonprofits — Dress for Success Boston, Rosie’s Place, the Home for
Little Wanderers, MSPCA-Angell, and the Aids Action Committee of Massachusetts
are on the current roster — and Tra Tutti will donate to the do-gooder group of
your choice.
Tra Tutti offers style
and substance. Now that’s
speaking our language.
