Take a look inside your wallet. In this economy, it’s
probably looking lean. But if your inactive platinum card is just for show and
that condom has been gathering cobwebs since junior high, why not make room
inside for something you’ll actually use? Rialto Restaurant (One Bennett Street, Cambridge, 617.661.5050) is distributing
promotional punch cards — the kind you’d normally see for cups of coffee or cups
of soup — for something far more decadent: whole steamed lobsters ($29). You’ll
earn a punch for every big red you buy, and once you’ve gotten your claws into
six of ’em, number seven is free. The Lobster Bailout promotion is chef Jody
Adams’s way of stepping up to the plate (pun totally intended) on behalf of
local lobstermen, who are feeling the strain of a 30-year low in demand for
their catch. She’s set a goal to move 500 lobsters before the promotion ends on
Labor Day. At press time, that number had already climbed to 165 (you can
actually keep tabs at www.rialto-restaurant.com). If you’re tired of handing
over your hard-earned dough to the banking and housing bailouts, this
opportunity to support our hard-working local lobstermen should reawaken your
enthusiasm for generosity — not to mention your appetite.
