With the onslaught of earth-friendly and health-conscious organic products to the market, it’s becoming easier than ever to respect your mother Earth when shopping for everything from water bottles to faux-leather boots. In fact, green living is no longer a trend but a mainstream lifestyle. And thanks to Melkon Khosrovian and Litty Matthew, the husband-and-wife duo behind Modern Spirits, you can pick up some virtuous vodka for your dirty martinis. Sure, there are plenty of brands that allow you to bring your carbon footprint down to a tiptoe, but TRU Organic Vodka (available in straight, lemon, and vanilla flavors) comes in 100 percent recycled, recyclable, or biodegradable packaging, is USDA-certified organic, and is bottled using 25 percent less glass than most other brands. Need more eco-convincing? The company has partnered with Sustainable Harvest International — a Maine-based nonprofit that’s building a global network of partners to promote smart, sustainable land use — to plant a tree for every bottle of vodka sold. Do your part by picking one up at Kappy’s Fresh Pond ($35.99; 215 Alewife Brook Parkway, Cambridge, 617.547.8767) or Federal Wine and Spirits ($36.99; 29 State Street, Boston, 617.367.8605). Drinking, while bad for the liver, can be good for the planet. It’s TRU.
