Cocktails and spirits can seem, sadly, gender-specific. How
often have you described a cosmopolitan as a “girly drink” or written off
whiskey as only for the manliest of dudes? It may be an accidental side effect,
but Jim Beam seems keen on boy-girl crossover with its fruity new product,
Red
Stag bourbon. The Kentucky nectar still embodies that slow,
cilia-singeing tingle that coats the throat with smoky liquid fire, but in this
new “girly” bourbon, it’s kissed by mellow black-cherry flavor — sure to please
cowboys and chorus girls alike. I mean, hell, Kid Rock is a cow-boy, bay-bee,
and he’s the official Red Stag spokesman, so there ya go.
So what makes this different from other fruit-infused spirits?
For one thing, it doesn’t taste like the cough-syrup and grain-alcohol
concoction that flowed freely on the frat quad your sophomore year. This fruity
elixir — made with four-year-old Jim Beam bourbon — is only subtly sweet, not
cloying, and the warm flavors are perfect for helping your taste buds downshift
from summery heat to the gentle chill of fall. Sip it on the rocks, mix it with
cola, or add femme panache to a classic Manhattan or old-fashioned. Wanna get
kooky? Hit up www.theredstag.com for simple but wackadoo cocktail recipes you
can whip up at home. Whatever you choose, Red Stag is definitely worth checking
out, just for hard-rock, Kid Rock kicks.
Pick up a bottle of Red Stag at Atlas Liquors (156 Mystic
Avenue, Medford, 781.395.4400), Blanchard’s (103 Harvard
Avenue, Allston, 617.782.5588), and Supreme Liquor (600
Massachusetts Avenue, Cambridge, 617.661.8629).
