Keith GainsboroKeith Gainsboro, co-founder and principal of Elevate Communications, knows that PR is far more than just dumping press releases into editors’ inboxes. His firm creates fully integrated communications programs for a variety of clients, including the Fenway Sports Group, Theo Epstein’s Foundation to Be Named Later, the Boston Globe and Boston.com, and Deutsche Bank. Gainsboro is also on the board of the I Love Music Foundation, which makes sense, considering that the man of many hats also reps Dropkick Murphys, the Boston Music Awards, and the Hot Stove Cool Music concert series.
PHOTO BY TIM GRAY
