Ricardo Rodriguez, realtorWhen you’re a realtor with a penchant for design who’s über handsome and just as charming, it makes perfect sense that television would come calling. So we are hardly surprised to find South Ender Ricardo Rodriguez on HGTV, going into his second season as the Boston real-estate expert for My House Is Worth What? (Yes, that’s right, the show hosted by Apprentice winner Kendra Todd.) Rodriguez, a broker with Coldwell Banker, credits his success to his multidisciplinary approach to the business. He asserts, “Real estate is more than just square footage and neighborhoods; it’s about how you live.” So, he puts just as much emphasis on the lifestyle elements — that is, connecting buyers with local stores and eateries too, not just a great pad. For the sellers, he’s all about the styling, going to every listing to rearrange furniture, spruce up shelves, and plump up pillows, even running out to buy new if need be. He’s welcome at our place any time.