Who’s behind your favorite store window or that enticingly styled array of products? Meet the retail artists who create merchandising magic.
Ever walk into a store and find yourself completely drawn to a certain area or product? Clearly our personal taste dictates what captures our attention, but often we’re also pulled to an object by the visually stimulating setting in which it resides. Obviously there’s someone behind the scenes who created the retail art that drew us in, but rarely do the creators of such enticing displays get acclaim for their work — work that goes way beyond dressing mannequins.
These retail artists are responsible for creating an experience, a miniworld for the store’s merchandise. Their mission is clear (though not always simple): to enhance the products without straying too far from the store’s end goal: making the sale.
In Boston, two department stores stand out for their encouragement of creativity and recognition of the value of retail art: Louis Boston and Barneys New York. Meet the creative masters behind this pair of stores’ lowbudget, highimpact visual displays. After all, they’ve more than likely already captured your attention.
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